5 Reasons Your Google Ads Aren’t Generating Sales/Leads

Google Ads can be a powerful tool to reach customers searching for your products or services. But if your campaigns aren’t delivering sales or leads, something’s wrong. Let’s break down the top 5 reasons—and how to fix them.

1. You’re Using the Wrong Campaign Objective

I’ve worked with many clients who aren’t seeing the leads or sales they hoped for. When I reviewed their Google Ads accounts, I noticed they set their campaign objective to Website Traffic instead of Sales or Leads.

So, what’s the difference?

When you choose Website Traffic as your objective, Google tries to drive as much traffic to your site as possible, even if those visitors aren’t ready to buy.

On the other hand, if you set your objective to Leads or Sales, your ads might reach fewer people, but those who do click are more likely to convert into customers or submit a lead form.

2. Your Ad Copy Is Not Compelling

Your ad copy needs to grab your target audience’s attention within the first few seconds. Highlight the unique selling points of your product or service and include relevant keywords to improve your quality score.

Tip: If you offer a service, include the starting price in your ad copy. Prices catch people’s attention and help qualify potential customers, saving you money by reducing clicks from those who aren’t in your budget.

3. Your landing page isn’t optimized

A poorly designed or slow-loading landing page can block conversions. If your landing page doesn’t match your ad copy or is hard to navigate, you’ll waste your marketing budget on Google Ads. And if you used drag and drop builder such as Elementor or Wix then there you are just giving money to Google for no results.

I had a cleaning business client spending $60 per lead. Their landing page had stock images and unengaging content, causing 90% of visitors to leave without converting. After optimizing the landing page with real team images, engaging content, testimonials, and clear calls-to-action, we reduced the cost to $12 per lead.

4. Your Competition Is Spending More Than You

If your ads aren’t generating enough leads, it might be because your competitors are outspending you. Check your impression share by navigating to Campaign > Insights & Reports > Auction Insights. If your impression share is below 10% or less than your competitors, consider increasing your target CPA (tCPA) or decreasing your target ROAS (tROAS) to gain more visibility.

5. Conversion Tracking

Without conversion tracking, you won’t know which keywords are driving conversions. This information is crucial for eliminating keywords that only bring clicks but no conversions, saving you money in the long run.

Make sure you’re tracking valuable actions on your website, such as phone calls or form submissions. This helps you understand what’s working and where to optimize.

Conclusion

There are many factors that can affect the performance of your Google Ads campaigns, but these 5 reasons are some of the most important. If any of these elements aren’t set up correctly, you’ll be wasting your ad budget and it might seem like Google Ads don’t work.

If you need help with your Google Ads, please call me at 027 555 6633 or book a free consultation. Let’s work together to get more customers and make your Google Ads campaigns successful!