After conducting thorough research on both local and nationwide competitors, we decided to prioritise proper UX design. We aimed to create a website that clearly showcases the services provided by Epic Cleaning, enabling users to filter services based on their needs and be directed to the appropriate service archive page.

Service Tabs on the Homepage
I added three distinct tabs on the homepage—“Residential Cleaning”, “Commercial Cleaning”, and “Industrial Cleaning”—so users could directly view relevant services.
Revised Sitemap Structure
Instead of placing all services under “/services”, I created three new slugs: “/residential-cleaning”, “/commercial-cleaning”, and “/industrial-cleaning”. This allowed for dedicated archive pages and improved indexing on Google. For instance, if someone searches for commercial cleaning, the “/commercial-cleaning” page would appear in search engine results.
Service Videos
We produced video content for each service and embedded these videos on their respective service pages. This not only increases the time users spend on the site but also educates them on the professional cleaning processes and tools used.
Client Logo Carousel
A carousel of client logos was added to demonstrate that Epic Cleaning works with reputable clients, thereby boosting trust.
Real-Time Google Reviews
I integrated real-time Google reviews from the Epic Cleaning Business Profile so that each page displayed authentic testimonials from satisfied customers.
CRM Integration
We connected the website to a CRM system to track leads, streamline the sales process, and transmit form data via API.
Clear USPs with Icons
Distinct USPs were highlighted with icons, making them easy to digest for users who are merely scanning the webpage.
Consistent Layout & Spacing
By leveraging Google Material Design guidelines, each page now has a clear layout, unified spacing between elements, and the right contrast ratios for improved user experience.
Service Packages & Pricing
High-value services were paired with transparent pricing to pre-qualify leads before they reached the quote form. This approach improved Google Ads conversions and boosted the lead-to-sale conversion rate.
Upgraded ‘Before and After’ Gallery
I built a bespoke backend feature allowing Epic Cleaning’s team to upload images without needing Canva or Photoshop. The front end automatically creates a before-and-after slider and includes filters so users can select each service to see the relevant gallery. This streamlined the process of uploading and organising gallery images.
Video Gallery
We also introduced a video gallery where users can browse through all of the client’s cleaning videos in one place.

Our Work

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