Liquor Center

Starting in 1992 with only a few stores, Liquor Centre has grown to become the biggest liquor chain in New Zealand, thanks to diligent efforts and favorable recommendations. With more than 230 locations spread throughout the country, we are your nearby, community-centered shop that can fulfill all your liquor requirements. We take pride in serving, backing, and contributing to the well-being of our local neighborhoods. We firmly believe in prioritizing the “local” aspect of our operations.

WebDuel was approached by Ricky, one of the franchisees, with a proposition to enhance the existing website user interface and simplify the purchasing process for customers.

The website for Liquor Center was found to have multiple UI issues, such as a shop page that was ineffective at displaying products, single product pages that featured buttons that did not align with the brand, and a home page that did not effectively highlight the most popular products.

Fixing UI issues on a website required a careful analysis of the problems and a strategic approach to implementing solutions. Here are steps we took to address the issues:

1. Shop page: Our team redesigned the shop page to make it more visually appealing and user-friendly. Ensuring that product images are high-quality and well-lit, with clear descriptions and prices. We implemented filters and sorting options to help customers find what they’re looking for quickly and easily.
2. Single product pages: We evaluated the design of the buttons on the single product pages and adjusted them to better align with the overall brand style.
3. Home page: Our team reorganised the home page to prominently feature on sale  products and best sellers products. Used eye-catching video in the hero section.
4. Wishlist: To help with decision making and personalisation, we added Wishlist functionality to the website.