Epic Cleaning- Web Design & Development

The client reached out for help with SEO and Google Ads. Upon reviewing the website, I realised that the user experience (UX) and the user interface (UI) required significant improvement.

1. Although the client had excellent Google reviews, the website did not adequately reflect their high-quality work.
2. There was no clear sitemap structure for all services. The client offers services in three distinct categories—Residential, Commercial, and Industrial cleaning. Not only do these categories require different cleaning tools, but they also target different market segments. However, all services were lumped together under a single “Services” category. As a result, users searching for specific services found it confusing, and the website failed to cater to each market segment effectively. By creating separate archive pages, we aimed to streamline navigation, improve SEO, and ensure that each user segment is presented with relevant information.
3. The website featured a ‘Before and After’ gallery, but because it used the Divi theme builder, it was cumbersome for the client to create images in Canva or Photoshop and then upload them. Most of the time, the uploaded images had incorrect aspect ratios, making the process time-consuming.
4. The contact form did not include inline validation.
5. The website lacked clearly defined Unique Selling Propositions (USPs).
6. High-value client logos were missing, so there was no strong visual proof of working with reputable clients.
7. The website did not have any videos to demonstrate how the team professionally cleans houses, offices, restaurants, and industrial buildings.
8. There were no visible credentials to help users trust the cleaning company.
9. There was no quote page designed to filter client types and the required services.
10. Because the website was built using a drag-and-drop builder, section margins/paddings were inconsistent across different pages, font sizes varied, and there was no harmony between background colours and font choices.

After conducting thorough research on both local and nationwide competitors, we decided to prioritise proper UX design. We aimed to create a website that clearly showcases the services provided by Epic Cleaning, enabling users to filter services based on their needs and be directed to the appropriate service archive page.

1. Service Tabs on the Homepage
   I added three distinct tabs on the homepage—“Residential Cleaning”, “Commercial Cleaning”, and “Industrial Cleaning”—so users could directly view relevant services.
2. Revised Sitemap Structure
   Instead of placing all services under “/services”, I created three new slugs: “/residential-cleaning”, “/commercial-cleaning”, and “/industrial-cleaning”. This allowed for dedicated archive pages and improved indexing on Google. For instance, if someone searches for commercial cleaning, the “/commercial-cleaning” page would appear in search engine results.
3. Service Videos
   We produced video content for each service and embedded these videos on their respective service pages. This not only increases the time users spend on the site but also educates them on the professional cleaning processes and tools used.
4. Client Logo Carousel
   A carousel of client logos was added to demonstrate that Epic Cleaning works with reputable clients, thereby boosting trust.
5. Real-Time Google Reviews
   I integrated real-time Google reviews from the Epic Cleaning Business Profile so that each page displayed authentic testimonials from satisfied customers.
6. CRM Integration
   We connected the website to a CRM system to track leads, streamline the sales process, and transmit form data via API.
7. Clear USPs with Icons
   Distinct USPs were highlighted with icons, making them easy to digest for users who are merely scanning the webpage.
8. Consistent Layout & Spacing
   By leveraging Google Material Design guidelines, each page now has a clear layout, unified spacing between elements, and the right contrast ratios for improved user experience.
9. Service Packages & Pricing
   High-value services were paired with transparent pricing to pre-qualify leads before they reached the quote form. This approach improved Google Ads conversions and boosted the lead-to-sale conversion rate.
10. Upgraded ‘Before and After’ Gallery
    I built a bespoke backend feature allowing Epic Cleaning’s team to upload images without needing Canva or Photoshop. The front end automatically creates a before-and-after slider and includes filters so users can select each service to see the relevant gallery. This streamlined the process of uploading and organising gallery images.
11. Video Gallery
    We also introduced a video gallery where users can browse through all of the client’s cleaning videos in one place.