Why SEO agencies from India are scam?

If you’re a business owner, you want leads every single day—and at the lowest possible cost. Ranking in the top three results on Google for a relevant keyword is one of the best ways to get free, high-quality traffic. However, if you work in a competitive industry, getting to the top can be really tough.

That’s where SEO agencies from India come in. They’ll often send you emails, promising to help you rank higher for specific keywords. But in many cases, paying for these services ends up being a waste of your time and money.

When I say ‘relevant’, I’m talking about transactional or commercial keywords that can actually bring in quality leads.

The Real Problem with These Agencies

Many of these so-called “experts” don’t actually have the deep knowledge or skills to do effective SEO. They tend to act more like middlemen, outsourcing the real work and keeping a large cut for themselves.

To boost your Google ranking, here’s what they typically do:

1. Write Blogs That Add No Real Value

They churn out articles that are stuffed with keywords in every sentence, hoping they’ll rank highly in search results.

Why this is a bad idea?

• Publishing blog posts purely to please search engines can harm your business reputation. Potential customers may think less of your brand if they see low-quality content.
• Even if someone lands on a poorly written blog, they’ll leave within a few seconds. That quick exit (or ‘bounce’) can indirectly hurt your Google rankings.

Tip: If you have a genuinely useful topic relevant to your industry, by all means write a blog post! Just make sure it’s well written and informative.

2. Add Low-Authority Backlinks

Low-quality backlinks can end up damaging your search ranking instead of improving it. They increase your spam score, and fixing that problem can take months.

3. Create Service Pages with Long, Unbroken Paragraphs

These SEO agencies often fill your service pages with big blocks of text. While it’s not technically harmful, it can be off-putting. People rarely read every word on a service page; they scan. If you make it hard for them to find what they need quickly, you risk losing potential customers.

The Bottom Line

The best advice for any business is to build a website with real people in mind—not just Google. Show off your best work, display customer testimonials, create detailed service pages, and use videos or other engaging content to provide a great user experience. In a smaller market like New Zealand, you might not even need an ongoing SEO “service” if you focus on high-quality, helpful content.

Remember, genuine value goes a long way. If you keep your website user-focused, search engines will often reward you for it in the long run.