Ecommerce Tracking with Google Analytics 4
Ecommerce tracking is an essential feature of Google Analytics 4 that monitors shopping activity on your website. By default, Google Analytics 4 tracks basic website metrics like page views, traffic sources, session duration, and bounce rates, but it does not automatically track ecommerce-specific data such as revenue, cart abandonment rates, or conversion rates.
What’s Included?
- View Item List (Product Listing Pages)
- View Item (Individual Product Pages)
- Add to Cart (From Product Pages or Listings)
- Remove from Cart
- View Cart
- Begin Checkout
- Add Payment Information
- Add Shipping Information
- Complete Purchase
Benefits
- Product Revenue
- Cart Abandonment Rate
- High and Low Converting Traffic Sources
- High and Low Converting Landing Pages
- Device and Browser Performance
- Campaign Performance
Support
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Guarantee
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Ecommerce Events
We will set up tracking for the following standard ecommerce events recommended by Google Analytics.
- View Item List (Product Listing Pages)
- View Item (Individual Product Pages)
- Add to Cart (From Product Pages or Listings)
- Remove from Cart
- View Cart
- Begin Checkout
- Add Payment Information
- Add Shipping Information
- Complete Purchase
These events allow for detailed and customisable ecommerce reports in your Google Analytics 4 account, providing deep insights into user interactions.
Custom event tracking can also be arranged upon request.
Benefits
Product revenue
Proper setup enables you to view total revenue by product, highlighting your top earners and under performers. This information is crucial for planning promotions and updating your product offerings.
Cart Abandonment Rate
Track the rate at which customers abandon their shopping carts, enabling strategic adjustments to reduce this loss.
High and Low Converting Traffic Sources
Identify which traffic sources bring the most valuable visitors, aiding in the optimisation of future marketing efforts.
High and Low Converting Landing Pages
You will be able to identify which pages convert users into customers effectively and which pages have lower conversion rates.
Such discrepancies can suggest that visitors are either struggling with or are confused by certain pages, or that these pages do not meet their expectations. This valuable insight enables you to make informed marketing decisions, directing traffic to higher-converting pages, be they landing pages, home pages, or product pages.
Device and Browser Performance
This report allows you to view the devices, browsers, operating systems, and screen sizes used by your visitors.
If users are converting more on Google Chrome than on Safari, this could indicate a technical issue. By identifying browsers where performance is lacking, you can conduct targeted tests on your website to address any issues. These problems could range from styling issues to JavaScript errors that occur when users click on a call-to-action (CTA) button.
Campaign Performance
If you are adding UTM parameters to your advertising campaign links, then you will be able to see the performance of different campaigns and make decisions to optimise low-performing campaigns or reallocate the budget from low-performing to high-performing campaigns.
