Google Ads Management
Elevate your digital marketing with our expert Google Ads management service. From initial discovery to weekly optimisation, we employ strategic targeting and continuous refinement to maximise your ROI. Join us in regular meetings to keep your strategies sharp and aligned with your business goals. Transform your clicks into customers with precision and ease.
What's included?
- Discovery Session
- Weekly Optimisation
- Monthly Meeting
Customer Journey
- Awareness
- Consideration
- Sales/Leads
Support center
If you have any question, please contact us.
What's included?
Marketing connects the right people to the right product by showing the right messages at the right time.
Discovery Session
In the discovery session, we’ll discuss your financial and strategic business objectives. We’ll then translate these objectives into advertising campaign goals. This session is crucial as it helps me understand your core offerings and how to best communicate them to your target audience.
Weekly Optimisation
Every Monday, we’ll optimise your ad campaign focusing on:
- Keyword Optimisation
- Bidding Strategy Optimisation
- Ad Creative Optimisation using A/B testing
- Target Optimisation
- Media Mix Optimisation
For instance, if we find that video ads drive sales with a higher ROI than display ads, we will shift some of the display ad budget to video ads.
Monthly Meeting
We will have a monthly meeting to review the campaign results. If the results fall short of our expectations, we’ll develop a solution. Your involvement is essential, as you know your business better than any agency can.
Customer Journey
People don’t usually wake up in the morning and decides, “I am going to buy something today”. Instead, they go through a process that includes research and evaluation before buying a product or service.
We will target potential customers at various stages of their journey with appropriate messages. Without this targeted approach, you might end up presenting your sales pitch to someone who isn’t even aware of your service.
Awareness
We’ll show that you exist in the market and what you are offering. Your ads will be shown to people who match the desired audience profile based on age, gender, interests, and behaviours.
Channels: YouTube Ads & Display Ads
Consideration
We’ll target those who match the audience profile and have shown interest in your product or service.
Channels: Search Ads, Display Ads, YouTube Ads
Sales/Leads
Here, we target people who are actively looking to buy your product.
Channels: Search Ads, Display Ads, YouTube Ads & Shopping Ads
