5 Common Reasons Your Website Isn’t Generating Leads
Lead generation—whether for B2B or B2C—is the lifeblood of any business. Gathering details from visitors lets you stay in touch, build trust, and hopefully turn casual browsers into paying customers. But if you’ve noticed a lack of leads coming through your site, here are five common reasons that might be holding you back.
1. Complex Lead Capture Forms
If you’re asking people to fill out too many fields at once, chances are they’ll give up halfway. Try limiting your form to just three or four essential pieces of information. It’s all about making it quick and easy for potential customers to reach out.
2. Not Enough (or Unengaging) Content
Quality and quantity both matters. Posting loads of generic, low-value blog posts won’t help your search rankings or your readers. Meanwhile, if your site only has a few basic pages with little to offer, you simply won’t attract enough visitors to convert into leads.
Tip: Write for people first, not Google. If your content genuinely helps or interest’s readers, they’ll stick around longer, which can actually boost your search rankings.
3. Unclear Call to Action
A call to action (CTA) is what tells people what you want them to do—click here, sign up, learn more. If your CTAs blend in with your design or aren’t clearly labelled, your audience may not notice them at all. Make them stand out and consider placing more than one CTA throughout your page so your users always know what step to take next.
4. Overusing Stock Photos
Stock images can look generic and sometimes even suspiciously perfect. Instead, consider using real photos of your team, workplace, or products. Authenticity goes a long way in building trust. Even if your own pictures aren’t studio-quality, showing the real faces and spaces behind your business can make a big difference.
5. Slow Loading Website
If your website takes longer than 4 seconds to load on a mobile device, you risk losing potential leads. This is especially costly if you’re paying for Google Ads, as you’re effectively paying for users who might never see your content.
For instance, one of my clients was paying $78 per lead to Google with a website that took 7 seconds to load. After I rebuilt it without using a drag-and-drop builder, the loading speed improved, and the cost per lead dropped to $45. If you are running google ads and getting clicks but not enough leads, there are 5 main reasons.
You can check your website speed on Google PageSpeed Insights.
Ask your website developer to keep your Largest Contentful Paint under 4 seconds. If they can’t do it, I’m here to help—just give me a call at 07 572 2255.
Final Thoughts
Although there can be other contributing factors, these are the five main issues I come across most often. By simplifying your forms, improving your content, clarifying your CTAs, using genuine images, and speeding up your site, you’ll greatly increase your chances of turning visitors into paying customers.
